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Desert Flower Shaped Hotel Tower

Owner/Developer Alfia Holding
Estimated Value US$ 275,000,000
Sector Infrastructure
Sub Sector Hotels
Country Qatar
City Lusail
Capacity 38-storey tower Feasibility Start Date Q2-2016
Status FEED/Design Project End Date Q4-2022
Owner/Developer Alfia Holding
Estimated Value US$ 275,000,000
Sector Infrastructure
Sub Sector Hotels
City Lusail
Country Qatar
Capacity 38-storey tower
Feasibility Start Date Q2-2016
Status FEED/Design
Project End Date Q4-2022

Project Overview


Alfia Holding is developing a 'desert flower' shaped hotel tower in Lusail. The 38-storey tower will consist of a hyacinth and a nine-pointed base. It will also include a filigreed skin that resembles a mashrabiya screen, typically prevalent in Arabic architecture.

Scope of Work

Construction of a 38-storey hotel tower spread across 70,000 sq m, which will also include:

  • 200 hotel rooms and 120 unique residences
  • Public spaces and atrium 
  • Basement level car parking facilities
  • Business centre
  • Gym, steam and sauna
  • Landscaping and garden areas
  • Lounges
  • Meeting and conference rooms
  • Penthouse level entertainment suite
  • Reception area
  • Restaurants, cafes and coffee shops
  • State-of-the-art events and meeting hall
  • Swimming pool
  • Wedding suites

The building's design is based on the form of the desert hyacinth, a flowering plant native to the Arabian Gulf region. This resulted in a nine-pointed shape with a bulging podium at its base and upper floors that feature "interwoven fluid geometries". The architecture of the hotel tower will have a special "weather-shielding design" to protect visitors from the extreme heat of the Gulf region.


Alfia Holding is financing the construction of this hotel.

Additional Notes

Lusail City will incorporate a 38 km light rail system to transport approximately 450,000 residents and visitors throughout the city with direct connection to the wider Doha Metro network.

Integrating its management and conservation of water within an urban landscape, the city’s energy, communications and transportation systems are also planned to automatically adapt to continually changing weather and traffic conditions, making Lusail the most sustainable city in the region.

Continuing these ecological considerations, the formal composition of Hadid’s design has been inspired by the structure of the Desert Hyacinth; a flowering plant native to the landscapes and coastlines of the Arabian Gulf. The nine-pointed form of the building’s podium surrounds a central core defined by the interwoven fluid geometries of the hyacinth. A filigreed mashrabiya façade envelops the building to reduce solar gain.

Fluidity is embedded within the region’s architectural heritage and traditions. Continuous calligraphic and geometric patterns flow from domes to ceilings, ceilings to walls, walls to floors, establishing seamless relationships and blurring distinctions between architectural elements.

Related Companies


Alfia Holding
Al Alfia Holding Building, Al Bidda Area 22077, Doha, Qatar
Tel: +974 4482 3463, +974 4436 1131


Pre Qualified

Zaha Hadid Architects
10 Bowling Green Ln, London EC1R 0BQ, United Kingdom
Tel: +4420 7253 5147


Pre Qualified

Arup Group
13 Fitzroy Street, W1T 4BQ
Tel: +44 20 7636 1531
Atelier Ten
19 Perseverance Works, 38 Kingsland Road, E2 8DD, London Al Diwan Street, Doha, State of Qatar
Tel: +44 20 7749 5950, +974 4038 2659
Francis Landscapes
Building No. 2151, Fouad Chehab Avenue, Sin El Fil, Beirut, Lebanon
Tel: +961 0150 2070/1, +961 0382 1282
GC Hotel Consultancy
Doha, Qatar
Tricon Foodservice Consultants Limited
St James’s House, 27-43 Eastern Road, Romford, Essex RM1, 3NH England, UK Office Suite 6-206, Building 6, Gold & Diamond Park, Shaikh Zayed Road, Dubai, UAE
Tel: +44 20 8591 5593, +971 4323 7525

Related Contacts

Alfia Holding

Name: Joseph Nader
Designation: Business Development Manager
Telephone:+974 4482 3463

Arup Group

Name: Alex Mitchell
Designation: Multidisciplinary Project Manager
Email Address:
Name: Ina Hugo
Designation: Information Manager
Telephone:+44 2076361531
Name: Paul Simmons
Designation: Director
Telephone:+974 4423 1900

Atelier Ten

Name: Anuran Wickramasinghe
Designation: Regional Director
Telephone:+974 5569 8262

Tricon Foodservice Consultants Limited

Name: Paul Greenwood
Designation: Business Development Manager
Telephone:+44 20 8591 5593
Email Address:
Name: Edward Harvey
Designation: General Manager
Telephone:+971 4323 7525
Email Address:

Zaha Hadid Architects

Name: Jim Heverin
Designation: Project Architect
Telephone:+4420 7253 5147
Name: Khutbudeen Nadiadi
Designation: Senior Architect
Telephone:+44 20 7253 5147


Jul 2018

Schematic design works are still ongoing. Tenders for the main construction contract is expected to be issued by the end of the year.

Sep 2017

Schematic design works have commenced.

May 2017

The architectural, structural and MEP works are expected to finish by April.

Jan 2017

The following sub-contractors have been appointed:

  • Arup Group - Structure and Facade Consultants
  • Atelier Ten - Mechanical, Electrical & Plumbing (MEP) and Sustainability Consultant
  • Francis Landscape - Landscape and Garden works
  • Tricon Foodservice Consultants Limited - Food service consultant
  • GC Hotel Consultancy - Hotel Consultant

Jul 2016

Zaha Hadid Architects have been appointed as the design consultants.

Jun 2016

Feasibility study is being carried out for the construction of a 38-storey hotel tower in Lusail.