Landor & Fitch, the global brand transformation company, has announced the appointment of Jane Bloomfield as Global Chief Marketing Officer.
In her new role, Bloomfield will be responsible for developing innovative new business, marketing and communication strategies across the Landor & Fitch group.
She will act as a strategic lead for business development teams, with an overall focus to drive new business opportunities as Landor & Fitch continues to expand both its offer and its geographical reach.
Bloomfield will support Landor & Fitch in bringing the best in brand transformation services to both new and existing global clients across multiple specialisms and sectors.
She will oversee the global Marcoms team and PR agency relationship, as well as foster collaboration across Landor & Fitch’s 1,200 people in 19 studios worldwide.
With extensive experience in understanding consumers, brands and communications, she has a unique sales, marketing and insights-driven background.
Before joining Landor & Fitch’s management team, Bloomfield held successive leadership roles; most recently as Chief Growth Officer at Kantar UK.
Welcoming her into the fold, Group Global CEO Jane Geraghty said: "Bloomfield has already earned a mighty reputation as a highly skilled marketing practitioner but also as an inclusive and inspiring leader. I have no doubt that she will be integral to sharing our evolving story as leaders in brand transformation, connecting business strategy to brand strategy and expressing that through design and experience."
"She is a delightful and positive person to have around, and we are very lucky to have her with us as we progress our business ambitions," she added.
On her appointment, Bloomfield said: "The first thing that struck me about Landor & Fitch was that alongside its proven excellence in design and experience, there is a growing reputation across the complete brand transformation offer that is enormously exciting."
"Landor & Fitch is famous for delivering inspirational creativity in service of business growth and transformation, which has never been more important. I can already see how our talented team and expanded offer is strongly positioned to support businesses on the road ahead as they grapple with issues around culture, experience, innovation, acquisitions, ESG and workspace in a post-Covid world," she added.