Bosch opens its largest Mideast store in Riyadh


German technology company Bosch has opened its new Olaya showroom located at Olaya St. Al Aam, in Riyadh, with an event celebrating not only the second Bosch brand store in Saudi Arabia but also the biggest.

German technology company Bosch has opened its new Olaya showroom located at Olaya St. Al Aam, in Riyadh, with an event celebrating not only the second Bosch brand store in Saudi Arabia but also the biggest.

Featuring a vast display of their diverse home appliance portfolio, guests are invited to witness the brand’s design excellence and innovations, while experiencing a display of technologies that crowned Bosch as Europe’s Number One brand in home appliances and distinguished them with the award for the World’s Number One dishwasher.

The Olaya showroom is set to become a complete home solution hub, with a display of products ranging from cooking and baking appliances, to washers and dryers, dishwashers, fridges and freezers, coffee machines, kettles and toasters, kitchen machines, food preparation, irons, vacuum cleaners and home comfort products.

Many of these categories appear on the long list of award-winning technologies that Bosch has been distinguished for throughout the years. Bosch’s ActiveWater dishwasher scored twice with the Red Dot and IF design awards, while its SmartCool fridge freezer stands apart for being more economical than an energy-saving bulb.

The brand’s washers are being distinguished for their ActiveOxygen technologies that rid garments of 99.9% of bacteria and germs.

Hisham Hamza, chief executive officer of Bosch-affiliated Abdul Latif Jameel Distributors, said: “Bosch products are invented for life, with the goal of making life noticeably easier, healthier, and more balanced. We are proud to be exclusive partners and distributors of Bosch in The Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location.” – TradeArabia News Service